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What’s the Difference Between Content Marketing and Copywriting?

From a traditional marketing standpoint, the answer to the question in the headline above is simple. Content marketing means creating and sharing valuable free content to attract and convert prospects into customers — and customers into repeat buyers. Copywriting gets a reader to take a specific action. Sometimes that’s making a purchase, …

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Shakespeare’s 5 Rules for Making Up Words (to Get Attention)

Advertising. Bloodstained. Cold-blooded. Epileptic. Fashionable. Hobnob. Moonbeam. New-fangled. Puking. Swagger. Worthless. Zany. Those are just a sample of the many words William Shakespeare invented. In fact, some say he invented somewhere between 1,700 and 2,200 words — possibly more. It’s no surprise the English language owes a massive debt to Shakespeare. But Shakespeare doesn’t …

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Ernest Hemingway’s Top 5 Tips for Writing Well

Who better? Many business people faced with the task of writing for marketing purposes are quick to say: “Hey, I’m no Hemingway!” But really, who better than Hemingway to emulate? Rather than embracing the flowery prose of the literati, he chose to eschew obfuscation at every turn and write simply and clearly. So, let’s …

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11 Smart Tips for Brilliant Writing

Do you sound smarter when you use big words? According to a study published in Applied Cognitive Psychology, the answer is no. In fact, complex writing makes you sound small-minded. Just consider the title of the study: Consequences of erudite vernacular utilized irrespective of necessity: problems with using long words needlessly. Wouldn’t …

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Book Title Ideas: How to Choose the Perfect Title for Your Book

I get how frustrating it can be. Writing the book might seem like the most difficult part…and then you have to actually title the darn thing! When it comes to writing a book, coming up with reasonable book title ideas is surprisingly one of the hardest parts to complete. It’s difficult because titles are …

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