Rule 1. Use concrete rather than vague language. Vague: The weather was of an extreme nature on the West Coast.This sentence raises frustrating questions: When did this extreme weather occur? What does “of an extreme nature” mean? Where on the West Coast did this take place? Concrete: California had unusually cold weather last …

Using character archetypes in your book is a great way to ensure you have a diverse cast with specific roles. Because without good characters…your readers won’t find a good reason to keep reading… The character development of your story can make the biggest difference in hooking real fans for life…and losing readers …