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Monthly Archives: December 2019

How to Write So Vividly that Readers Fall in Love with Your Ideas

With a deep sigh, Helen Fields switches on her PC. Another Monday. Another article to write about leadership. Hasn’t everything been written already? Helen checks her Twitter stream and answers a few emails. She doesn’t feel like writing. Not yet. She googles the word “leadership.” 756 million articles. Ouch. But still … …

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Stop Making These 12 Word Choice Errors Once and for All

Bill is at a wine bar on Saturday night, enjoying a glass of Pinot Noir. After striking up a playful conversation with Lisa (who prefers Syrah), he asks for her telephone number. Lisa agrees to Bill’s request, and he creates a new “contact” in his cell phone. “No,” Lisa stops …

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21 Juicy Prompts that Inspire Fascinating Content

Creativity is a fickle mistress. Especially when creating content. Sometimes, the words flow as fast as the coffee. Other times, well, not so much. It’s easy to create boring content. (Many people do it quite effortlessly.) But if you don’t have a distinctive point of view, you’re just reporting. Feel stuck when it’s …

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What’s the Difference Between Content Marketing and Copywriting?

From a traditional marketing standpoint, the answer to the question in the headline above is simple. Content marketing means creating and sharing valuable free content to attract and convert prospects into customers — and customers into repeat buyers. Copywriting gets a reader to take a specific action. Sometimes that’s making a purchase, …

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